Food Branding & Social Media Creative Design
At Porto Sweets, we helped transform their online presence into a true driver for sales and brand growth.
We improved the visual identity of their social media, expanded their presence to Instagram and TikTok, and crafted campaigns designed to turn engagement into real purchases.
The results were clear, especially during festive seasons, with significant sales increases.
Through thoughtful strategy and consistent creative work, we strengthened Porto Sweets’ connection with their audience and delivered real, measurable results.
We developed a fresh creative direction tailored to dessert lovers and local buyers, focusing on clean product presentation, appetizing visuals, and consistent branding across every post. Our social media designs highlighted seasonal offers, best-selling items, and limited-time promotions to encourage faster purchasing decisions.
By combining strong graphic design, engaging content formats, and platform-ready campaigns for Instagram and TikTok, Porto Sweets achieved better reach, stronger customer interaction, and improved sales performance—especially during high-demand seasons and special events.
Deliverables Included (Design + Marketing Support)
- Social media visual identity enhancement
- Instagram & TikTok post design templates
- Product photography direction + content editing style
- Promotional offer creatives (discounts, bundles, seasonal campaigns)
- High-conversion layouts with clear call-to-actions
- Branding consistency across all content formats
Outcome
This project helped Porto Sweets strengthen its brand presence in Hurghada, improve customer trust, and turn social media activity into measurable results through creative content that looks premium and sells effectively.