The creative style was designed to match the brand’s strong identity through a dark & red cinematic theme, combining intense gym backgrounds, dramatic lighting, and sharp typography to deliver a premium “hardcore fitness” feel. Each reel was structured to highlight the offer clearly—whether it’s product benefits, seasonal Eid promotions, price deals, or awareness content—while keeping the design visually balanced and easy to read.
Our approach mixed educational content + promotional posts in a way that builds trust and increases conversions, using strong hooks, clear call-to-action placement, and product-centered layouts that make every reel look like a complete campaign piece.
Content types included:
- Promotional offers & seasonal discounts (Eid Offers)
- Product spotlight reels (Creatine / Carnitine / Mass Gainer, etc.)
- Fitness awareness & training tips
- Pain-point targeting content (injury prevention, workout mistakes)
- Social proof / client reviews highlight designs
The final result was a reel package that boosts engagement, strengthens brand presence, and supports direct sales through strong visual storytelling.